ad reading "place your ad in this space call Keith: 248-351-5107."

Innovative Apothecary and Novel Artists’ Market Enter the Retail Scene


Love browsing the handmade wares at seasonal artists’ markets? Artist April McCrumb and her husband/business partner Steve do, too — but didn’t care to wait for the next traveling fair to arrive in town.

The pair, owners of the whimsical gift boutique Catching Fireflies, with locations in Berkley and Rochester, recently opened the Yellow Door Art Market, a 3,600-squarefoot space in downtown Berkley, where they rent space to 70, mostly local, artisans to create their own permanent “minishops.”

The individual spaces at Yellow Door are innovatively divided amongst the sellers through use of vintage cabinets and doors — and the occasional bathtub or kitchen sink, too. Look for aprons and bags by Barb Witt (shown), hand-embellished burlap bags by Teresa Rodgers, photograph collages from Clifton Henri, pottery, clothing, jewelry, children’s hair accessories and tees, and much more. All offerings are handmade, and all artists are juried to ensure a solid mix.
3141 West 12 Mile, Berkley. (248) 336-2038;


When Marla Shapiro, 40, was diagnosed with breast cancer last year, it was — at minimum — an eye opener for this West Bloomfield mom. To re-imagine her fate, Shapiro teamed up with her sister-in-law/fantastic friend, Carra Stoller, 33, for support. From that fateful diagnosis came more than strengthened family bonds; a new business also was born.

When doctors advised Shapiro to eliminate chemical additives and pesticides from her diet, including those in her beauty products, her sister-in-law saw a unique opportunity — beyond a healthy lifestyle adjustment — for both of them.

Stoller, a former corporate attorney, says she had secretly nursed a long-held desire to open a beauty boutique. “Our skin is our largest organ, and it takes seconds for the harmful chemicals in mainstream cosmetics to enter our bloodstream once applied,” she says.

Researching organic beauty products, the pair was pleasantly surprised by the vast array of merchandise available, yet not in Michigan. So last fall, Shapiro, a former auto dealership manager, and Stoller opened Ecology in downtown Birmingham.

Presenting the credo, “Green is Glamorous,” the Birmingham storefront is fresh, clean, hip — and healthy. Luxe jewelry and accessories and comfy couches conducive to lounging with Shapiro and Stoller like they’re your own long-lost sisters are the cozy chic backdrop to the serious business of teaching clients — both women and men — that beauty shouldn’t be bad for you.

Products from around the globe, most of which aren’t sold elsewhere in Michigan, line the whitewashed shelves. “I’m doing well,” says Shapiro. “I’m a fighter.”

239 S. Old Woodward, Birmingham. (248) 792-6295;



Stay up-to-date with the Detroit Jewish New! Subscribe to our Newsletter.


Support the Detroit Jewish News Foundation

Support the educational mission of the independent, nonprofit Detroit Jewish News Foundation.

%d bloggers like this: