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Marty and client 2

(The Other) Coach Maddin

Helping professionals reach PEAK performance from within.

It’s said we often act as our own worst enemies. If that’s the case, then 35-year-old Marty Maddin has found himself a good line of work.

Maddin, who lives in Huntington Woods with his wife and 2-year-old son, is a leadership and business coach. He helps a variety of different professionals “get out of their own way,” he says.

In 2010, he founded PEAK Performance International. If you hire Maddin, he’ll come in and work with you or your company to help gain a competitive edge in the professional world.

He started the company by himself, and so far, he still works alone.

Coaching Beyond The Gridiron
A California-based advisory firm, Bersin and Associates, published a report in August that found more organizations today say they use a coaching and development model of performance management than did in 2008. However, despite more organizations claiming to coach their employees, the report also revealed many managers lack good coaching skills.

But Metro Detroiters are fortunate. We have Coach Maddin.

“To summarize … I try to help people figure out where they are and where they want to go, but not in the traditional goal-setting way,” he explains. “I want to find out what’s going to wake them up and get them excited about not just what they’re doing, but why they’re doing it.”

Maddin first works with a client to clearly define a set of desirable outcomes then helps identify what’s getting in the way.

“Oftentimes, it’s everything from fears and bad habits to limiting beliefs. But once we know, we can put a game plan in place that capitalizes on strengths,” he says. “Then I can help hold you accountable to that game plan.”

At that point, Maddin compares it to working out with a personal trainer — you know you’re getting a better workout, and you’re also likely to show up more often.
“And when you do that on a consistent basis,” Maddin says, “you’re going to produce greater results and be more fulfilled.”

He says his rates are determined by project, not time — and varies greatly from client to client.

“For the most part, I have tried to shy away from trading time for money, in the traditional sense,” Maddin explains. “I don’t take on a million clients. I make sure I’m committed to the clients I’m with.”

People are noticing. PEAK Performance is only one year old, yet it has already put together a respectable clientele made up of prominent law firms, financial service firms, real estate agencies and banks, as well as others.

“Marty is awesome to work with,” says Ed Peper, general sales manager of General Motors’ Cadillac division. “He makes it fun and brings in specific research tools when necessary. I’ve never had a life coach before, but it’s one of the best things I’ve ever done, and Marty is the reason.”

Still, Maddin says, he’s gotten used to having to explain his profession to people he’s just met. Many lack a good understanding of the kind of work he does.

Geoff Linden is the director of acquisitions for Agree Realty Corp. in Farmington Hills. He worked with Maddin last year and admits to feeling an initial bit of reluctance.

“I didn’t even know what coaching was prior to meeting Marty, and I was very skeptical of its benefits,” Linden said. “But having worked with Marty for more than four months, I can honestly say my world opened up and I’m finding time, skills, habits and goals I was either unaware of or had lost touch with.”

“At first, most people kind of understand it from an athletic point of view,” Maddin explains. “And in some ways, many elements are the same.”

But before his profession begins to sound trifling — or like the consultants unflatteringly portrayed in the popular film comedy Office Space (two Bobs, anyone?) — consider Maddin’s background.

Coach In Training
Maddin grew up in a close-knit family that he says played a very active role in the community. After graduating from West Bloomfield High in 1995, he began attending University of Michigan to work on a degree in psychology.

Upon completion — and a brief stint as co-owner of a successful driveway seal-coating business — Marty’s academic pursuits led him to University of Wisconsin Law School, where he earned his juris doctor in 2003.

He was interested in commercial real estate law and thought the urban sprawl of Chicago would provide plenty of opportunities. But because of the down market, Maddin found it difficult landing a job with a good firm.

He paid his dues and worked when he could, but says he never really found fulfillment.

After a year, Maddin decided to move back home. He checked in with the firm Maddin, Hauser, Wartell, Roth & Heller, a large Southfield-based law group to which Marty has strong family ties. He had passed on the offer they made him when he finished law school and was hoping it was still good. It was.

Soon he was back in Michigan, practicing real estate law and starting his own family.

“It was great being back with family, getting to work with my dad,” he says. “And I was finally able to practice law the way I wanted.”

Through the years, his family has been affiliated with several congregations, including Temple Israel, Temple Emanu-El and Congregation Shaarey Zedek.

Much of his time is also devoted to working with the Jewish Federation of Metropolitan Detroit. He was recently voted president-elect of the Young Adult Division (YAD) and will be taking office just in time to play a role in some big organizational changes.

But somewhere along the way, Maddin says he began to lose his passion for law.

“It’s not a knock against the legal profession,” he quickly makes clear. “I was just ready for a change.”

Calling on his backgrounds in psychology and business, Maddin made the switch from law to coaching.

“I love helping people, working with teams and different personalities — and bringing out the best in people,” he says.

His first coaching job was with UBS Financial Services in 2008, where he oversaw business development coaching in eight branches within Michigan and Ohio.
He became a member of the International Coach Federation, as well the Professional Coaches Association of Michigan.

By 2010, he was ready to strike out on his own, and PEAK Performance International was born.

“You’re either a conductor of your own life, charting your own course,” he says, “or you’re just part of someone else’s machine.”

To contact Maddin and learn more about PEAK Performance International, visit: You can also find the company on Facebook, Twitter and LinkedIn.



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