Liza Sherbin and Nicole Hollander of West Bloomfield, both sophomores at the University of Michigan…
Trendy, fun and affordable bracelets for every lifestyle.
Liza Sherbin and Nicole Hollander of West Bloomfield, both sophomores at the University of Michigan and Andover High School graduates, love fashion and were inspired to create a line of bracelets that they could wear with any outfit, on any day of the week, at an affordable price.
“We were on a vacation. and Nicole and I kept seeing pretty beaded bracelets but could not believe how expensive each one was,” said Sherbin. “We knew with a bit of business research and creativity we could develop our own line of bracelets that could be more affordable yet not give up the fun and trendy look.”
So back in April, the girls began planning their business, Bella Beads, a brand new line of trendy and fashionable bracelets for men and women at great prices created and designed by Sherbin and Hollander, who, in addition to learning jewelry design, also learned what it takes to launch a business.
Sherbin and Hollander, both just finishing their first year at U-M, spent their summer building Bella Beads, approaching area businesses to carry their bracelets, and participating in area events and festivals.
“Our biggest challenge has been people not taking us seriously,” said Sherbin, 19, a business student at U-M, who had her bat mitzvah at Adat Shalom Synagogue in Farmington Hills. “Our parents have been very supportive as we’ve done this all on our own. We’ve proved everyone wrong and even impressed ourselves!”
“The next big challenge will be continuing the business when we go back to school in a few weeks,” said Hollander, 18, a pre-med student at U-M who had her bat mitzvah at Temple Shir Shalom in West Bloomfield. “We plan to use our time wisely and have high hopes of selling on campus. It’s very important to us to keep this business going.”
The women chose the name “Bella” because it means beautiful in Italian. “We feel when you wear one of these bracelets you will feel beautiful and in style,” said Hollander. “The bracelets are available in tons of different colors, various sizes and styles, and we have many cute charms to choose from including Jewish symbols such as the Star of David and the hamsa.”
Bella Beads are available at Luigi Bruni in Birmingham and Lolly Ella in West Bloomfield. So far, sales have been brisk, and several locations have had to be restocked, according to Hollander.
Bella Beads were also for sale at the annual Ladies Day at Tam-O-Shanter Country Club in West Bloomfield, and Sherbin and Hollander are donating several bracelets to the ORT Rub-a-Dub event, Aug. 22 at the Franklin Hills Country Club in Farmington Hills.
Coming this fall, the bracelets will be at other venues including Ruby’s Balm in West Bloomfield. Bella Beads are also available by contacting Sherbin and Hollander at email@example.com. For updates on availability, check out the Bella Beads Facebook page at www.facebook.com.bellabeadsco.By Jackie Headapohl, Managing Editor