Tapper’s Diamonds & Fine Jewelry launched its exclusive Rock Her World diamond collection in late January with parties at its stores in the Orchard Mall in West Bloomfield, Twelve Oaks Mall in Novi and Somerset Collection in Troy. One lucky winner also walked away with a 1.4-carat Rock Her World diamond engagement ring valued at $10,000.
Tapper’s set out to create a signature cut diamond that would capture its vision. It’s not a re-
invention, but a re-imagining of how beautiful a diamond can be. The Tapper’s Rock Her World diamond features 81 facets — 23 more facets than a traditional round diamond with 58 facets.
“The Tapper’s Rock Her World diamond is the only 81-facet diamond of its kind in Michigan, which makes it significantly more brilliant than a traditional diamond,” says Ann Duke, marketing director for Tapper’s Diamonds & Fine Jewelry.
Tapper’s plans to expand the collection to include other jewelry pieces as well.