To Tie Dye For
|Ten years ago, brothers Corey and Jamie Glassberg hit their first trend: Inspired by the bra-strap headbands that were popular just a few years before, underwear waistbands were transformed into colorful, sparkly headbands. And preteen girls couldn’t scoop them up fast enough.|
The Bayshore, N.Y., brothers, then in their mid-20s, plunked all their savings into dreaming up more than 50 variations (from terry-cloth to bandanna designs embellished with everything from sequins to initials to sports logos and more) of the hot-seller that they named Undee Bandz by Top Trenz, and stocked national shops from Bloomingdale’s and Nordstrom to Walt Disney World, plus hundreds of boutique shops across the country.
Since then, the brothers have morphed their multi-million-dollar idea into a handful of showrooms across the country — plus more internationally — that offer retailers hundreds of items that a teenaged girl simply can’t live without.
Once again right on trend, the Undee Bandz line is running with the fashionable return of tie-dye, thanks in part to Gwen Stefani, Nicole Richie and runway designers Tory Burch and House of Holland (of course, for many kids and campers, tie-dye never stopped being a style icon). The brand has expanded into a massively popular (and affordable) collection of tie-dyed products including bags, fashion accessories, hair accessories and clothing, often embellished with the brand’s own glittery appliques of hearts, peace signs, initials, sayings (think BFF and LOVE) and more.
Popular for everyday fun (like Blingy adjustable bracelets, mood-changing dessert bracelets and colorful hairbands that double as convenient bracelets), Undee Bandz also has collections geared toward dance, gymnastics and sports, back to school (lunchboxes, blinged-out watches and pencil cases) and camp — including tie-dye fleece blankets, pillowcases, duffle bags, backpacks and sling totes, wet bags (to hold wet bathing suits and towels), Boost Titanium necklaces and bracelets, tie-dye tank dresses, hoodies and socks, and everything else a young girl could possibly dream up.
Look for Undee Bandz by Top Trenz at local shops including Guys ’N Gals, Perfect Trading Co., Brody’s, Warren Prescriptions, Restyle Child and more. For more information, visit toptrenz.com.