Making Lemonade

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New local boutiques, businesses and brands you may not know — but should.

Loree Wasserman knows that ladies love their Lulu.

And Lululemon, makers of technical athletic apparel for yoga, dancing and most other sweaty pursuits, knows that the women (and men) who wear their products want to look chic while aligning their chakras.

But that style comes at a price — which is where Wasserman comes in.

The owner of WeBuyLulu.com will take your new and gently used Lululemon off your hands in exchange for the immediate gratification of a check in the mail just days later. “It’s risk free — our customers are thrilled because they don’t have to wait for items to sell, like a resale shop,” Wasserman says.

Although Wasserman is based in Highland Park, a Chicago suburb, she accepts pieces from all over the country, and has found a growing following in the Detroit area since launching two months ago. Clients can send her their pieces (at their own cost); once received, Wasserman makes an offer and the client can choose to accept (for cash or a WeBuyLulu certificate) or have their stash returned (at Wasserman’s expense).

With a background in retail and management, Chicago-native Wasserman ran Roots’ Birmingham store and oversaw all of the U.S. locations early in her marriage to her Farmington Hills born-and-bred husband, Robbie Wasserman. They soon returned to Chicago, where the couple met.

In 2007, Wasserman’s sister came across a barely used Louis Vuitton handbag that Wasserman had bought on vacation years before. Suggesting she sell it on eBay, Wasserman’s sister helped her create an account and it sold almost instantly. “I couldn’t believe how much I got for it,” Wasserman says. So she started looking around her house for other luxury labels collecting dust.

PHOTO 2 - 1395845_542077369201457_1011505159_nWith a helping hand from her husband, the CEO of a proprietary trading firm, Wasserman opened Loree’s Closet, an eBay luxury consignment business.

“We get top dollar, because it’s more than a retail store — we have a global audience,” Wasserman says. She accepts items from across the country with bidding starting at $50; items that sell up to $499 earn clients a 50-percent commission, and beyond that, clients receive 60 percent.

Among all the high-end brands that come her way, Wasserman noticed one that had a consistent turnover: Lululemon. So she created a separate division under Loree’s Closet, focusing solely on the brand — which is so enormously popular that she is able to buy pieces outright, rather than selling them on consignment.

“Women live in it, but they also like to stay current each season,” Wasserman says. “We give them an opportunity to unload their older items, giving them more cash to shop for the next season, or just a few dollars in the bank. And it’s immediate: If clients send us a shipment, we can have an offer for them within 48 hours, and they get paid. It’s win-win.”
Visit WeBuyLulu.com (847-579-9630) and LoreesCloset.com (847-748-8451) for more information.