Quick Click … From the William Davidson Digital Archive of Jewish Detroit History, Aug. 11, 2016



djc-1937-08-20-0-006It’s August, and you moms out there know what that means — the kids will soon be going back to school, and it’s time to shop and make sure they are well-dressed and well-equipped. Hopefully, you will locate some good sales in the stores, or in today’s world, online. All of which made me ask myself — when did “back-to-school” sales first arrive in the JN and Jewish Chronicle?

The earliest advertisement for what appears to be the first bona fide “back-to-school” sale was in the Aug. 20, 1937, issue of the Jewish Chronicle. It’s an ad for boys’ clothes from Hudson’s that explained why their knickers wore so well!

The first back-to-school ad for girls appears to be about the new Juliet in the Sept. 1, 1967, issue of the JN. It featured “Giestex by Giest & Giest.” I’m not quite sure what that means, but it was available for the big, two-day Labor Day sale!

Want to learn more? Go to the DJN Foundation archives, available for free at www.djnfoundation.org.

By Mike Smith, DJN Foundation Archivist

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