Elite Mr. Alan’s Selected To Sell Nike’s Doernbecher Freestyle Collection



Elite Mr. Alan’s, a 42-year-old family-owned athletic footwear and apparel retail chain headquartered in Redford, Mich., has been selected as one of three U.S. retailers to sell Nike’s coveted Doernbecher Freestyle Collection of athletic shoes and apparel. The collection will be sold both at Elite Mr. Alan’s Gateway store in Detroit and at one of the company’s four Soles, Inc. stores in southern Florida.

This year marks the 13th year of the Nike-sponsored event, which gives a group of pediatric patients at Doernbecher Children’s Hospital in Portland, Oregon, near the headquarters of NIKE Inc., the opportunity to design athletic shoes and apparel. To date, $14 million has been raised for the hospital through the program.

“It is a real honor for us to be chosen by Nike to sell this collection,” said Jacob Bishop, CEO of Elite Mr. Alan’s. “We know our customers are going to be thrilled to buy these sought-after sneakers and clothes from us, and we are equally happy that these purchases will be doing so much to benefit sick children.”

All six of the shoe and apparel designs will be sold at Elite Mr. Alan’s (2027 East Eight Mile Road, Detroit, MI 48203) on December 20, with one of the six young designers, Braylin Soon, coming to Michigan to sign items for customers. Braylin, 10, has ties to Michigan, as her father grew up in the Kalamazoo area and her mother spent multiple summers visiting family in Clarkston, but this is the first time she has had a chance to visit the state. Braylin, an aspiring actress, will also enjoy a number of special moments during her visit, including a trip to see a musical in Detroit.

Sneakers and clothes will be sold on a first-come, first-served basis with 100 percent proceeds from sales going back to Doernbecher Children’s Hospital. The athletic shoes range from $150 to $220 a pair.

All designs were created by Doernbecher Hospital’s young patients to reflect their personalities and interests. The designers are:

  • Braylin Soon, 10, who has autoimmune hepatits and had a liver transplant
  • Chase Swearingen, 14, who suffers from epilepsy and hydrocephalus
  • Corwin Carr, 12, who has VATERS Syndrome and Prune Belly
  • Andy Grass, 11, a trauma patient still recovering from multiple injuries
  • Chehayla Hyatt, 10, who has cystic fibrosis
  • Damien Phillips, 10, who has hemophilia A severe
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