West Bloomfield High School senior Zack Goldman, a member of Temple Israel, is excited to announce the Kick Back, A Metro Detroit Shoe Swap, taking place at West Bloomfield High School on Sunday, Oct. 22, from noon-5 p.m.
Goldman and partner and fellow senior Nickon Katibai belong to DECA, an international competitive business organization that prepares emerging leaders and entrepreneurs in four fields of business: marketing, finance, hospitality and management.
The Kick Back will provide an opportunity for Metro Detroit shoe enthusiasts to come together to buy, sell and trade high-end sneakers. The students organized the event as part of their 2018 DECA project.
Julie Zalla, DECA adviser at West Bloomfield High School, said Zack and Nickon have worked very hard on organizing this event and have created an 11-page advertising campaign for DECA.
They both have a passion for sneakers and marketing. “We have been wanting to do this for a few years,” Nickon says. “We went to our first event a few years ago. From there, our passion for sneakers increased.”
Adds Zack, “We went as vendors and shared a table. Ever since, we wanted to take it to the next level and give people the same opportunity we had.”
Their third partner, Brendan Cherrin, has thrown a few sneaker events in the past. “We felt it would be beneficial to add him to our team. He gave us ideas and feedback throughout the process,” Zack says.
They are hoping this event will help them to qualify for the upcoming DECA International Career Development Conference.
“The Kick Back will be used to show judges at the state and international levels their ability to demonstrate their promotional knowledge and skills,” said Zalla, who’s been advising DECA students at the school for 20 years. Zalla is affiliated with Congregation Shaarey Zedek. Lisa Sallen, affiliated with Temple Israel, is another DECA adviser at the high school.
Zack and Nickon will present their advertising campaign in March at the DECA State Career Development Conference, Zalla says. More than 5,000 students from around Michigan will attend the event. Students who win at the state level will have an opportunity to compete at the International Career Development Conference in Atlanta, Ga., this April.
Both boys aim for a career in business. “Our goal is to build a following with our first event. We hope it will lead to a good future for the Kick Back and to hold future ventures,” Nickon says.
Kick Back is open to the public. Sellers can purchase one table for $60 or two tables for $100. Tickets to the event are $15 in advance or $20 at the door and may be purchased at: