Samantha Friedman
Samantha Friedman
Samantha Friedman
Samantha Friedman

Sam’s career in the fitness industry started while working at American Express in New York City as a marketing analyst for premium card partnerships. Before and after her corporate job hours, she taught spinning classes at the American Express corporate gym for the company’s executives and upper management.

In 2014, Sam moved to her home state of Michigan to build her own fitness business with her mom, Karen Kelman. Together, they created Cycle & Row, now known as Fuse45. The company has locations in West Bloomfield and Royal Oak.

Fuse45 is a 45-minute sustainable circuit-based workout that is high intensity with no impact. The foundation of Fuse45 is built around rowing machines, ski-ergs, fan-wheel based stationary bikes, as well as innovative strength training exercises targeting the core, arms and legs for a truly sustainable full body workout.

Fuse45  partners with Jewish Vocational Services (JVS) to provide affordable exercise classes for children, teens and young adults living with developmental challenges. She’s also on the board of The Well.

In 2015, Sam pitched her fitness concept on Spike TV’s Sweat Inc., hosted by Jillian Michaels. Sam and Karen plan to bring Fuse45 to hometowns across America and beyond. Sam received her BBA from the University of Michigan’s Ross School of Business in 2010. She resides in Birmingham with her husband, Jeffrey, who is also an integral part of Fuse45. Samantha and Jeffrey are expecting their first child this month.

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