Go Nuts For No Nuts
Jordyn Gudeman experienced her first allergic reaction to tree nuts when she was just 4 years old. Since then, she always proceeds with caution when it comes to food. Not only does she have to be careful when eating out, but she and her siblings, who also have severe nut allergies, are limited when it comes to baked goods.
Over the years, Gudeman developed a knack for baking cookies. Throughout high school and while enrolled in classes at Oakland University, she was often hard at work in her basement kitchen, testing numerous recipes.
“I had this idea of what I thought the perfect cookie should be — crispy on the outside and chewy on the inside, something that would please everybody. I always imagined this cookie that I couldn’t have, but wanted,” she said
Even in the midst of college classes at OU, she began contemplating her career path. As a finance major, she knew she could land a job, but decided instead on becoming an entrepreneur.
Passionate about her cookie creations, Gudeman decided to take her expertise to the next level. In 2014, she developed the idea of starting her own tree-nut and peanut-free cookie company. She named it after her father, Eddie, who happens to love cookies.
After developing the basic concept, Gudeman avidly researched everything cookie-related, from high-quality ingredients to proper baking utensils. She worked endlessly to create a recipe that is completely nut-free, yet filled with wholesome ingredients and tasty mix-ins.
Gudeman currently offers seven varieties — chocolate chip, oatmeal chocolate chip, oatmeal raisin, oatmeal white chocolate and cranberry, snickerdoodle, sugar cookie and Eddie G’s signature cookie, the double chocolate chip. This variation features a thick chocolate cookie studded with rich milk chocolate chips.
She plans to continue to expand on the original seven, noting people with nut allergies are often restricted when it comes to food. “We always had to have ‘special cookies’ for people with nut allergies,” she says, recalling her childhood days of birthday parties and school events.
Inclusivity happens to be a core aspect of Eddie G’s, and Gudeman is paving the way for nut-free eaters to join in at the dessert table. Down the road, Gudeman envisions a catering service for Eddie G’s, so people can indulge in her cookies at bar and bat mitzvahs, weddings and beyond.
While she is now making limited local deliveries, Gudeman recently launched her website, eddiegscookies.com, and is gearing up for orders by the dozen.
Gudeman is also focused on selling locally, targeting Metro Detroit’s supportive Jewish community, in particular. She is an active participant on the NEXTGen Detroit Volunteer Committee, and she and her family are longtime Temple Israel members.
She also takes a few pauses during the week to coach rhythmic gymnastics for girls between the ages of 5-10 at United Rhythmic Gymnastics.
Squeezing in extra time outside of Eddie G’s can be a challenge, but Gudeman is navigating the post-college world with confidence.
With Eddie G’s, Gudeman ultimately hopes to bridge the gap between nut-free eaters and the rest of the world. As Gudeman explains it, “My cookies are special because they’re really good, but they’re for everybody.”