Get Your Naf On!

The Jewish News
Allison Jacobs

Allison Jacobs

Grab a quick taste of Israel.

Crisp falafel, tender shawarma and pitas fresh out of the oven — all of this and more can be found at Naf Naf Middle Eastern Grill. While there is no shortage of quick-service spots in town, Naf Naf Grill offers an imaginary getaway to Israel, even during a hurried lunch break.

Naf Naf logo of a camel in a triangleThe first Naf Naf Grill opened in Naperville, Ill., in 2009 and was founded by Sahar Sander, who was born and raised in Israel. When he decided to start his own business, he opted to share his favorite family recipes in a fast-casual restaurant format.

He chose the name Naf Naf, which translates to “fan the flame.” This expression is used as an invitation to gather together for a meal, encompassing Middle Eastern hospitality at its finest.

Naf Naf Grill has 39 locations in Ohio, Minnesota, Washington D.C., New Jersey, Wisconsin, Philadelphia and Metro Detroit. While all locations currently report to corporate headquarters, franchising will begin in the upcoming quarter.

The atmosphere at Naf Naf Grill is casual and inviting, featuring crisp white and vibrant orange hues and an eye-catching camel logo. Each location features large ovens where homemade pita is baked fresh daily, and its succulent shawarma can be spotted on a rotating spit.

Visitors can start with a steaming cup or bowl of lentil soup and proceed to the counter to create a personalized bowl or wrap. The core ingredients are yellow basmati rice, couscous, lettuce or hummus, while the main protein options are falafel, steak or chicken shawarma. Add-ons are aplenty, featuring Israeli salad, purple cabbage, and those irresistible and subtly sweet Middle Eastern pickles.

Naf Naf staffFor sauces, Naf Naf-goers can opt for a basic tahini dressing or everyone’s favorite — zesty garlic. Undecided visitors can also sample the mild Amba, a flavorful blend of pickled mango, or the S’khug, a bright green sauce bursting with jalapeño and cilantro. Spice-lovers will go wild for the Harissa, which is comprised of red chili peppers and Middle Eastern spices.

Additional toppings are displayed in a glass case, allowing patrons to observe their dish as it’s carefully assembled by a Naf Naf staff member. With every bowl, diners receive a complimentary pita on the side to use as a convenient dipping utensil or to simply enjoy on its own.

For convenience, fans can download the Naf Naf app or head to the website for even faster ordering and shorter wait times. Better yet, new app users receive a free side of fries or rice with their purchase.

Naf Naf Grill is far from gourmet, but offers a no-frills, speedy way to get your Middle Eastern food fix. As the Naf Naf crew likes to say, stop in and “get your Naf on!”

FOUR LOCATIONS

Troy
624 W, Big Beaver Road
(248) 206-4254

West Bloomfield
7084 Orchard Lake Road
(248) 282-6454

Southfield
26587 Evergreen Road
(947) 517-5170

Sterling Heights
14796 Hall Road
(586) 251-0269

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