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JVS honors business leaders, entrepreneur at Strictly Business luncheon.

JVS will recognize the passion, drive and creativity of a local business and a young professional at its 21st annual Strictly Business Networking and Awards luncheon June 14 at the MGM Grand Detroit. JVS will present its 2018 Business Leadership Award to Broder & Sachse Real Estate and its Rising Entrepreneur award to Samantha Friedman of Fuse45. Strictly Business is a fundraiser for JVS workforce development programs.

Todd Sachse, Lee Hurwitz and Richard Broder of Broder & Sachse Real Estate.
Todd Sachse, Lee Hurwitz and Richard Broder of Broder & Sachse Real Estate.

Broder & Sachse Real Estate is an urban real estate development company in Southeast Michigan. Founded in 1993, the company is behind several high-profile developments in Detroit. Earlier this year, the firm moved its headquarters to Detroit. Richard Broder, founder and CEO, said the move from Birmingham reinforces his company’s commitment to Detroit.

“There are tremendous opportunities in Detroit for development in key focus areas in our portfolio, and we wanted to be in the same neighborhood of the projects we are developing,” Broder said. “The entire Broder & Sachse team is committed to providing an exceptional experience, and we are better equipped to do so from Detroit, where creative, innovative thinking is raising the bar for Detroiters and visitors alike.”

Co-founders Broder and Todd Sachse have embraced strong core values to inspire and empower team members to achieve world-class service for their clients. The company’s positive work environment, team member perks and generous benefits have earned recognition among top workplaces several years running.

“Broder & Sachse’s reputation for excellence, commitment to employees and passion for this community are deserving of recognition,” said Bob Canvasser, co-chair of Strictly Business.

Rising Entrepreneur

After graduating from the University of Michigan’s Ross School of Business, Samantha Friedman worked as a marketing analyst for American Express in New York City. She also taught spinning classes for company executives in the corporate gym.

Samantha Friedman of Fuse45 studios
Samantha Friedman of Fuse45 studios

Driven by her passion for fitness, the native Michigander returned to her home state in 2014 to launch a business with her mom, Karen Kelman.

“Since I was in college, my mom and I had a dream to open a fitness studio together,” said Friedman, who was also a member of the JN and The Well’s 2018 class 36 Under 36. “Health and wellness have always been a shared passion, and we knew it would only take time to make our dream a reality. Michigan was home for both of us and the perfect place to start.”

Designed for all ages and fitness levels, Friedman’s Fuse45 studios in Royal Oak and West Bloomfield offer a full-body, high-intensity but low-impact workout.

In 2016, Friedman partnered with JVS to provide affordable exercise classes for people living with autism and other developmental challenges.

“Our Fuse[FORCE] classes started because of one mom looking for a healthy program for her two sons with autism,” Friedman said. “Participants of all abilities are made to feel welcome and treated just like anyone else.”

Canvasser said, “Samantha’s energy and drive are contagious, and her passion for making a difference is inspiring,” .

More than 700 people are expected to attend the luncheon, which features Mark Reuss, executive vice president of Global Product Development, Purchasing and Supply Chain at General Motors, as keynote speaker.

For sponsorship or ticket information, visit jvsdet.org/strictlybiz or contact Judy Strongman at jstrongman@jvsdet.org or (248) 233-4213.

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