Repair the World Launches Digital Campaign #MySukkahStandsFor
As Platform for Virtual Dwellings on the Urgent Issues Young Jews Care About
Innovative and Interactive Website Opens the Walls of Sukkahs to Create a Digital Place of Welcoming
Repair the World, the largest Jewish service organization in the country, today announced the launch of weRepair.org/Sukkot, a platform to celebrate Sukkot and to build virtual dwellings around issues that matter most. Anyone can visit the website to share publicly what their digital (or physical) sukkah stands for.
“Repair the World is reimagining Sukkot as a symbol of hope in our community, at a time when young Jews are demanding urgent and vocal action,” said Laura Belinfante, Director of Digital Campaigns at Repair the World. “My generation has shown the world that we are eager to declare what is most important to us and we want to do so with our friends and networks as a way to to rally our communities. This Sukkot, together, our sukkahs can tell a story of a movement the American Jewish community is building.”
Sukkot, the Jewish Harvest Festival, is a time when Jews build temporary dwellings or booths (commonly referred to in English with the American pluralization “sukkahs”) and eat and/or sleep in them throughout the holiday. While sukkahs differ from home to home, all of them are meant to be welcoming places to gather and to converse. With the #MySukkahStandsFor campaign, Repair is offering Jewish millennials who might not build physical sukkahs a meaningful opportunity to build digital ones, and to build them around the issues that matter most to them.
The innovative website features a map where people can see the different sukkahs addressing some of today’s pressing social issues and add their own, with information on how to get involved in local movements and volunteer opportunities to create change. Users will build their sukkah by entering in their zip code and what their sukkah stands for. They will then share it on social media so they can see what their own community is standing up for this sukkot, and what communities across the country are standing up for. The different sukkah types highlighted on the map include “My Sukkah Stands For:”
- Volunteering with My Neighbors
- Voting My Values
- Racial Justice
- An End to Hunger
- Education as a Human Right
- Ending Family Detention
- Other (users can write in/recommend)
“We invite people to join us to build a digital sukkah, without walls, so that everyone can enter and be part of meaningful conversations that lead to powerful actions,” continued Belinfante. “Our sukkahs don’t discriminate – they welcome our physical and digital neighbors and friends, and when placed on a map, a narrative unfolds where we can see what young Jews care about this Sukkot. Seeing a visualization of passion can be a catalyst for change.”
In 2018, Sukkot, or the ‘festival of booths,’ begins at sundown on Sunday, September 23 and lasts until sundown on Sunday, September 30 – but individuals may build their virtual Sukkah now.