Susan Peck Special to the Jewish News
The owner of SHE boutiques celebrates 10 years in business with a modern new space.
Cities like Paris, London and New York will always be destinations for the bona fide fashion hunter. Thanks to Sharon Eisenshtadt’s SHE boutiques, fashionistas in Metro Detroit can have the same shopping experience that venues like London’s Mayfair district and the East Village in New York City provide —right here in Bloomfield Hills and Grosse Pointe.
Ten years after opening the flagship SHE with her husband, Howard, in Bloomfield Hills, known for the latest trends in clothing, jewelry, home accessories, even furniture, Eisenshtadt has recently moved her original boutique into a new, 3,000-square-foot contemporary, artful retail space across Telegraph. “It was essential to us to stay in the Maple/Telegraph corridor,” she says, “because it’s central to our loyal customer base.”
Eisenshtadt worked with Jonathan Adler to choose all the contemporary furnishings — from sofas to light fixtures — for the new store. SHE will sell those pieces in addition to entire catalogs of Jonathan Adler wares. Tom Myers of Gallery Steel in Waterford designed all the industrial-inspired racks, shelving units and display tables.
“We built the store around what we do best — a personal shopping experience that gives one-on-one attention to our customers,” Eisenshtadt said. “Keeping in mind that our customers often ask us to pull merchandise in advance for them, we purposefully designed a relaxed shopping atmosphere that incorporates a coffee bar and two seating areas for a unique experience.
“The new modern store is also the perfect space for our many charity events and girls’ night out parties, as we have a complete staging area for catering.”
Seeing the customers enjoying the new store is what Eisenshtadt says fuels her on-going passion for her business, like on a recent Sunday, for example, when she accommodated a husband and wife for a private shopping appointment.
“After a decade in business, we have strong relationships with our clients who appreciate when we discover fashions that suit their lifestyles, and I’m lucky to be living my career-long dream by dressing and getting to know them personally every day.”
Eisenshtadt was director of personal shopping for Marshall Field’s for 10 years and then director of the designer salon at Saks Fifth Avenue, Troy, before she opened the original SHE in 2008, tucked into the northeast corner of Telegraph and Maple. She says she had fashion styling talents that began as a teenager.
“My first job when I was 16 was working at Brody’s Tots and Teens in West Bloomfield, and I was known as the blue jean expert even then.”
September has been a frenetic month filled with buying trips to New York and preparation for the new store’s grand opening weekend Sept. 27-29. Proceeds will benefit the Breast Oncology Program at the University of Michigan Rogel Cancer Center.
As a store catering to women, Eisenshtadt says she is extremely humbled to give back to the program at the Rogel Cancer Center.
“The store is ready for the event, stocked with new fall merchandise,” Eisenshtadt says. “Caroline Constas is a new designer for us, who popped up with silk body suits and amazing wow-factor white blouses. We also welcome back many of our customer-favorite designers including Yigal Azrouel, Veronica Beard, L’Agence and Cushnie, and will offer a large selection of fine jewelry from designers such as Carbon & Hyde, EF Collection and Walters Faith.”
Over the years, Eisenshtadt, the mother of two (or three, including Goldendoodle Cosmo) has served as a board member for organizations in the Jewish community — including JARC and ORT. “I am thrilled to have the opportunity to donate to nonprofit organizations through the store,” Eisenshtadt said. “The new store was designed with having charity benefits in mind, and we look forward to doing many of them in the years to come.”
The rest of 2018 will be an ongoing fashion whirlwind, something that Eisenshtadt thrives on. After attending Fashion Week in NYC earlier this month, she will attend Market Week there in December.
“I am excited to meet designers like Yigal Azrouel and Veronica Beard in person and hear about what inspired them for their collections.
“One of the main aspects of my job is to distill down the thousands of choices in contemporary and designer fashions,” Eisenshtadt said. “And to bring back to our clients a mix between trending high fashion and what our customers like to wear in our region on a daily basis, at various price points.”
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Visit the new location of SHE Bloomfield Hills on the west side of Telegraph, east of Maple. To celebrate the grand opening, charity days will be held Sept. 28-29 to benefit the Breast Oncology Program at the University of Michigan Rogel Cancer Center. Shestores.com.