Federation Lets Donors Decide this #GivingTuesday
The Jewish Federation of Metropolitan Detroit is gearing up for a special #GivingTuesday this year — matching donations dollar-for-dollar and letting donors decide where their matched dollars go.
Beginning in 2012, and held annually the Tuesday after Thanksgiving, #GivingTuesday has become a global day of giving.
“When the shopping frenzy of Black Friday and the internet sales of Cyber Monday have settled down, #GivingTuesday is a chance for people to give back to their community and support the causes close to their hearts,” said Federation CEO Scott Kaufman. “We’re excited to give our donors an opportunity to make their gifts go even further and help us allocate where they go.”
Anyone that comes to Federation’s website to donate Nov. 23-27 will not only have the gift matched up to $180, but also will have the opportunity to pick up to three “focus areas” to direct those dollars. The focus areas include community security, emergency assistance, employment services, family programming, Israel advocacy, Jewish summer camp, Jewish education, older adult services, and teen and young adult engagement.
“For those donors who can’t pick just three, there is also an option to have their match dollars go into the Annual Campaign, which will then be distributed among our local and global agencies as well as emergency funds,” said Federation’s Senior Director of Philanthropic Operations Lisa Cutler.
In addition to website donations, Federation volunteers will be calling donors during morning and evening telethons on #GivingTuesday to make pledges over the phone. All pledges and donations taken over the phone will be matched up to $180, but donors will need to go to the website to make their donations that day if they would like to select where their matched dollars go.
To give to Federation #GivingTuesday, visit jewishdetroit.org/donate Nov. 23-27.
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