Bakers with an original challah recipe and an Instagram account have until January 8, 2019 to whip up their finest braided loaf for a shot at $1,000 and the chance to “rise” to fame.

Launching on Dec. 17, 2018, the Shibolim Whole Wheat Challah Competition is hosted by, the go-to source for a kosher lifestyle, and Shibolim Whole Wheat Flour. Anyone can enter.

Contestants will vie for three exciting prizes:

  • Grand Prize: $1,000 and a guest spot on Naomi Nachman’s popular video web series Sunny Side Up!
  • 2nd Prize: A Bosch Mixer from Kitchen Caboodles
  • 3rd Prize: A beautiful designer challah cover from Danke Judaica in England

How to enter: Challah recipes must be your original recipe and must use Shibolim Whole Wheat Flour. Post a baking video and clearly written recipe (up to 1 minute) showing you speaking with the final product on your Instagram feed. Make sure to tag @kosherdotcom and use the hashtag #shibolimcontest on your post. First-place winners must be available in the tri-state area in order to film with Naomi Nachman.

Challahs will be judged by final product quality, clarity of recipe and personal presentation. Judges will include talent and staff from All entries must be received by Tuesday, Jan. 8, 2019 at 11:59:59 PM EST, and winners will be announced by Jan. 15, 2019.