Keith Famie accepts an Emmy award.
Keith Famie accepts an Emmy award.

The film is a new take on telling the Holocaust story.

“Shoah Ambassadors,” the Holocaust documentary film directed and produced by Keith Famie, won three Michigan Emmys at the award ceremony at the MotorCity Casino Hotel on June 11. 

Famie won an award for his directing of the film; his Visionalist Entertainment Production crew members Brendan Martin and J.R. Grant won for editing, and Martin won for lighting. The film itself was also nominated for a documentary category. 

“As I gave my acceptance speech, the most important part about it was being able to explain the importance of the film shedding an educational light on a subject that can easily get forgotten by future generations and the educational system,” Famie said. “We’re celebrating every time somebody new sees it and gains a newfound understanding of the Holocaust. That’s an award in and of itself.” 

The film is a new take on telling the Holocaust story, focused on educating the youth about the horrors and atrocities of the genocide through ambassadors Curtis Bates, a singer-songwriter from Detroit, and Hailey Callahan of Rochester, an artist/sculptor and graduate from Detroit-based College of Creative Studies (CCS), who tell the story through their own unique artistic expression.

The film aired on DPTV/PBS in November and December 2021.

On the same day of the award ceremony, Famie and his crew found out the film was an award-winner for the Toronto Indie Filmmakers Festival for 2022. 

“Shoah Ambassadors” continues to be on the film festival circuit, being an Official Selection for the LA Documentary Film Festival, Miami Jewish Film Festival, Santa Monica International Film Festival, Austin Lift-Off Film Festival and Malibu Film Festival. It also received an Honorable Mention from the Tokyo International Short Film Festival and Jury Special Mention in the SR Socially Relevant Film Festival New York.  

To learn more about “Shoah Ambassadors,” visit 

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