Uncategorized / 10.28.2011
Want to Rule Home Electronics? Yeah, There’s an App for That
Entrepreneurs create iRule for handheld devices using existing Apple hardware.All Itai Ben-Gal wanted was an affordable easy-to-use remote for his home-theater system. He got it, along with a successful business venture — iRule LLC.
Three years ago, Ben-Gal tapped longtime friend and fellow Israeli immigrant Victor Nemirovsky, a software developer, to solve a problem. He loved his new multi-component home-theater system, but he and his wife needed a better remote.
“What was available out there wasn’t affordable or flexible enough, so I asked Victor if he could turn my iPod into a remote,” Ben-Gal says.
Today, Ben-Gal’s 3-year-old touches a picture of Elmo on an iPod to turn on the last recorded Sesame Street episode, dim the lights and set the appropriate volume.
In fact, thousands of people in 30 different countries control their home electronics through their iPods, iPads and iPhones using iRule, the software Ben-Gal and Nemirovsky sell online through Apple and their company’s website.