Uncategorized / 08.24.2013
When Alissa Haroush was a little girl, she and her mother, jewelry designer Paula Brooks, would spend hours crafting projects together. As Haroush got older, Brooks’ business began to take off. By the time Haroush was a senior at UCLA, where she was earning a bachelor’s degree in Judaic studies, she was helping her mom fill orders and eventually lending a hand in their design.
Which was a perfect fit. Together, the pair has brought Los Angeles-based Alef Bet Jewelry to a higher level of sophistication and faith, incorporating elements of Judaism and spirituality in pieces that are modern, fresh and favorites of fashionistas of all ages.